AURA

We have realised a tailored photographic set, adapted to big events. Consisted of a front wall with an integrated camera, a green backdrop, a Totem for personal data processing, and immediate photo print. The provided information by the participants, previous authorization for treating personal information, are used for an award contest organised by the shopping mall centre. The creators of the best photo win a prize of a one-week duration journey!

The participants of the contest had the possibility to choose from around twenty different themed backdrops, purposely chosen to entertain and interact with people. Particular attention is paid to minors that are granted to take photos but are excluded from participating to the contest: we have installed automated filtration in our software of the photo booth to detect and segregate faces according to their age.

Great appreciation by the participants in the new shopping centre; entertainment during the ceremony of the opening, collection of information regarding future marketing activities. Wide space for impact photographic branding.