During one entire day, we have installed a personalized Print Station at the Sephora Beauty Store in Milan’s centre. Throughout the day three hostess were available to encourage the clients to participate!
As the new product is tried, in this case, a line of makeup products for face, the client was invited to take a selfie and share it on Instagram with a dedicated hashtag. Once done, the print of the personalized Polaroid was immediately available for withdrawal! On-demand, from the touchscreen, was possible to print a double copy of the same photo.
Interactıon with the company’s marketing product, increasing the popularity on Instagram and a personalized gift for every client.